There is a difference between talking like an expert and talking insightfully.
With countless platforms and so much content being created every second of every day, it's easy to form concrete opinions based on the know-how of other people. Experts might tell you:
What makes Youtube content work.
How Virtual Reality is the next big thing.
Or why you should focus on Influencer marketing or Ad buy, instead of experimenting with emerging ways to engage people.
Everyone has an opinion on Facebook, Youtube, Snapchat...
But very little people are practitioners, people that are willing to get in there, try a new technology, and discover what works.
Even worse, very few are willing to get their hands dirty first when it comes to a new platform. That's understandable. Managing risk is important. But what if there was an added benefit to trying it first?
It's not about the short game: going viral, getting one hit, selling that one idea — the equivalent of one-time high.
It's about the long game: building a brand, engaging your audience consistently, and being ahead of new and fading technologies to sustain yourself long-term.
There are few people willing to get 26 views every episode for a web series. And stick with it.
Or publically fail with a new crowdfunding site to see how it works.
Or go against convention because your content appeals to a niche audience.
We've been conditioned to fear the repercussions of going first and experimenting.
So look beyond the fear of failure. Because you have more to gain by discovering the knowledge yourself and testing it first-hand, than by not doing it at all.
Imagine vlogging about Pokémon in 2007 - not because you were looking for views or money but because you truly loved it. You talked about Pikachu's stats, Gym tactics, and how to catch that Legendary Pokemon without a Masterball.
Imagine getting 1000 views a video for 100 episodes. A failure, right?
Then Pokémon GO happened. It took the world by storm. Now the masses are coming to you for insights. You’re the expert, the influencer. You stuck with it for the long game and benefited from an emerging technology.
Now people call you. Interview you. You're a star. Cha-ching.
Being a practitioner means not only venturing in new directions but tweaking and adjusting as you go through trail and error. Most skip this step. They want a hit now. Now now now.
But because you know how to create, experiment and adjust your plan, you become impervious to failure. You can't lose. Because you’ll simply adjust and come back stronger.
Don't be a creator that lists off buzzwords about 10-second attention spans, three acts, or why call-to-actions are necessary. They are, sure, but know why.
The only way to do that is to get in there, be a scientist, and find out for yourself.
A so-called expert follows the herd in hopes of breaking out and discovering the grassy field of success. A practitioner trots away from the herd because he knows there's a better field out that no-one is seeing -- and it's way tastier.